Exactly what is an SEO Consultant?

Before we can adequately describe the role of Google SEO Sales staff, the terminology associated with search engine optimisation (SEO) needs to be identified.


As most internet users know, Google is the best known and most used internet search engine on the entire world. Founded over 10 years ago by two graduate students from Stanford University, Google is now used to carry away around 75 percent of all web searches. The market share varies between countries, from around eighty-five percent in Western The european countries, 40 percent in the united states and Japan where Yahoo has a strong presence, to less than 10 percent in China where Baidu is the marketplace leading search engine. In order to be successful, a site needs to be rich in the search engine rankings, especially in Google’s rankings therefore of its dominant position. 外贸SEO


Search engine marketing (or optimization) is the technique whereby an internet marketer optimises the structure of web pages so that they appear high in a search engine’s search positions. 

Search engines operate ‘crawler’ programs that search for web pages over the internet and index the backlinks between them. The search machines use complex algorithms to calculate the popularity of pages in order to produce the all important ratings that are displayed when an user makes a search using Google or one of its rivals.

Emergence of the SEO Specialist

When search search engines first appeared in the mid 1990s, webmasters could simply submit webpage Web addresses (addresses) to the major search engines, so that their websites would appear in the search engine listings. The early on search engine algorithms used meta tag keywords incorporated into web pages to estimate their rankings. Website designers quickly realised that carefully chosen meta tags could increase their website positioning. This kind of use (and abuse) of meta tags led to the idea of search engine optimization, a term first used in mil novecentos e noventa e seis. In addition to the abuse of meta tags, unscrupulous webmasters have also attempted to improve their rankings by linking their websites to an increasing number of websites, many of them bogus. To counteract the increasing tricks of search engine ranks, search engine operators were forced to refine their algorithms, a process that continues to this time.

Yahoo SEO Consultants

Studies have shown that intelligent web page design can significantly increase tourists your website and that the services of a leading Google SEO agency can help increase your ROI.

Because of Google’s dominance in the search engine market, many website owners consider employing Yahoo SEO consultants to increase the PageRank (Google’s web webpage ranking system) of their websites. The primary search engine providers are understandably deceptive about the algorithms that they use due to need for the rankings to webmasters. This is where the expertise of a skilled Google SEO consultant can really make a quantifiable difference aimed at your website.

Google SEO Techniques

Seo techniques employed by Google SEO consultants can be broadly characterised into two types, White Cap and Black Hat – remember the old Traditional western films!

White Hat SEO

SEO consultants who optimize websites using White Head wear methods are unlikely to cause antipathy with Yahoo and the other search engine operators. White Head wear SEO follows search engine operators’ rules and seeks to provide good search positions on a permanent most basic using legitimate SEO methods.

Underground seo SEO

The aim of Google SEO consultants who employ Metro seo methods is to increase websites’ PageRank by using techniques designed to deceive the major search engines algorithms. This may cause short-term improvements in rankings but could raise the risk of websites being de-listed by Google for using dishonest practices to manipulate the rankings.

SEO Consultants Relationships with Google

Google does not straight endorse SEO consultants, so consultants’ marketing claims regarding their relationship with Google and bing should be viewed with that fact at center. Nevertheless, any reputable Yahoo SEO consultant should be able to increase the position of a site without taking on the wrath of Yahoo.

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