Technology changes the way we work, live our lives, and have fun. Technology can empower businesses with improvements in productivity, faster development and production periods, superior decision making by employees, and increased customer support. But deriving these advantages from incorporating new technology is not necessarily an easy process. Technology is often, at first, disruptive before it becomes empowering.

Though the ideas developed in this article may have general applicability, they are mainly intended to connect to the incorporation of new information and marketing communications technologies into business procedures. Information technologies involve computer systems and their peripheral equipment as well as the data flow across local area networks. Communications require any voice and online video activity including the mobile phone system and related equipment as well as the communications pathways creating the wide area networks.

Technology Changes Business Processes

Every single action conducted within a business is part of one process yet another. Sometimes the processes are easily defined and easily observable, just as the way of a purchase order. Quite often, the process is not so clear but nevertheless it still exists even if by default.

New technologies are introduced into business to:

Speed up existing techniques
Extend the functions of existing processes
Replace the processes
In changing techniques, the new technologies will usually allow new ways of conducting business that were not previously possible.

Additional than simply accelerating existing processes, new technologies will be disruptive when first introduced. This comes from having to change habits of behavior and/or associations with others. When interruption occurs, productivity often endures in the beginning, until such time as the new procedures become as familiar as the ones. At this point, hopefully, the goal has been achieved of reaching a higher level of productivity than the level at which it started before the advantages of the new technology.

Therefore one common spiral that occurs with the development of new technologies includes:

Lower productivity, and, finally,
A higher plateau of productivity than the starting point
The clear goals for introducing new technology are to:
Minimize the disruption
Minimize enough time it takes to increase production
Maximize the gain in productivity
In reaching these goals it is helpful to comprehend the:
Context in which the processes operate, that is, that will be impacted by changes in the specific techniques affected
Democratizing potential of technology
Types of folks that will react in very different ways to new technologies

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